Top 5 Beauty Retail Apps on iOS in Romania: Q1 2023

In the first quarter of 2023, the top 5 beauty retail apps on iOS in Romania displayed varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on Sensor Tower data.

Sephora – Beauty,Makeup,Parfum saw a notable initial surge in weekly downloads, peaking at 7.9K in the first week of January. However, downloads gradually decreased over the quarter, ending at approximately 2K in the last week of March.

Notino: profumi e cosmetici experienced fluctuations in weekly downloads, starting with 1.5K at the end of December and reaching a high of 4.3K in late January. The app closed the quarter with a significant rise to 4.1K downloads. Active users showed a steady increase, peaking at 10.8K in the last week of January and remaining strong at 10.6K by the end of March.

Douglas Parfumerie & Cosmetice had a modest performance in weekly downloads, with numbers ranging from 0.7K to 2K throughout the quarter. Despite the low download figures, the app maintained a consistent presence in the market.

BEAUTY BAY showed minimal activity in weekly downloads, fluctuating between 18 and 85 downloads per week. Active users were also low, ranging from 160 to 251 throughout the quarter.

Superdrug - Beauty and Health had the lowest performance among the top 5, with weekly downloads barely reaching double digits, peaking at 37 in early March. Active users remained minimal, with the highest count at 37 in the same period.

For more detailed insights and data, visit Sensor Tower.